Current events in business research Essay Example | Topics and Well Written Essays - 500 words

Current events in business research - Essay Example This meant that customers were asked for whether they would opt to drink this new product and trials were also made as per its consumption (Robertson, 2009). Then the people who were related with its marketing and advertising were asked to come up with catchy taglines and distribution patterns to make sure that the energy drink’s research was complete and comprehensive from all angles. Also the stakeholders behind this energy drink were brought on to a single platform so that their concerns and related feedback was taken beforehand. This was so done to make sure that the product becomes a hit more than anything else. The research process comprised of factors that included for discerning the taste, aroma, color, packaging, quantity and other details regarding the energy drink. This is the reason why one can think of this research process to be complete from a number of different perspectives. The research behind this proved that it was always good to know about the market and t he consumers so that the product can be designed in a better way. It gives everyone a good idea what the need is like and how it shall be changed for the sake of bringing more benefits. Hence this business research process highlighted quite a few important points which were required at our